Lan Tran
Co-Founder

CEO and Founder
A long association with Lan across multiple projects and industries has shown me - whoever you think she is - she is more.  High trust, High impact, High delivery.

Global Cultural Strategist | Keynote speaker
I recently had the pleasure of working alongside Lan Tran at the International Women in Engineering Day event, where she expertly moderated a panel discussion.

Lan has a remarkable ability to light up a room with her warmth, energy and genuine curiosity. As a moderator, she came exceptionally well prepared, asked insightful and thought-provoking questions, and created a space where panel members felt comfortable sharing their experiences and perspectives.

What impressed me most was her ability to balance professionalism with authenticity. She kept the conversation focused and engaging while ensuring every voice was heard. Her natural curiosity, strong communication skills and ability to connect with people are assets to any team or organisation.

I would highly recommend Lan to anyone looking for a skilled facilitator, moderator or leader who brings both competence and heart to everything she does.

Non-Executive Director, StartupWA
It has been my absolute privilege to connect with Lan Tran over the last 12 months. Lan stands out not just as highly skilled in her sales roles but also as an invaluable mentor and advocate for women in business.

Lan Tran is more than just a leader; she is a visionary who understands the value of connection, empowerment, and creating opportunities for growth. Her support for women in business goes beyond mere words; it is evident in her actions, her leadership style, and the lasting impact she leaves on those fortunate enough to know her. Her guidance, coupled with an innate ability to understand and leverage the strengths of those she works with, has been a game-changer for my professional development.

Marketing & Business Development Leader
I was fortunate enough to work directly under Lan's expertise, her skill in strategising and implementing sales and strategic partnership success is unparalleled. Heading the marketing team under Lan's guidance, I can say first hand her leadership was a driving force for our peak performance and success. Lan's knowledge and training in sales and stakeholder engagement guided us to create ideal systems for success in our marketing, sales, and business development pursuits. Lan's transformative leadership style empowers those around her and brings out the best in those she works with.

Former Chief Scientist of Western Australia
Patron, Women in Technology Western Australia (WiTWA)
Lan's career speaks for itself in information technology, where her professional expertise, energy and interpersonal skills have consistently delivered outstanding results. Beyond her commercial achievements, she gives generously of her time and expertise to help others, particularly the next generation. Lan is a role model for women in STEM, demonstrating that generosity, good humour, authenticity and the courage to be yourself are invaluable strengths

Chief Technology Officer
In the early days of Ninja, we were "heads down" working on product and software engineering.

The chink in our armour was soft skills, sales, networking (the people kind). We brought in Lan as Chief Sales Officer at Ninja Software/Syndicate, but over time she became a mentor and close friend. From the moment she joined the team, it was clear that she was a leader in every sense of the word. Lan taught me a lot about sales strategy and was critical to our success in building partnerships and boosting morale.

Lan is an excellent communicator, negotiator and generally pleasant to be around. She effortlessly builds strong relationships with clients and partners, which greatly contributed to the success of our company.

I'm indebted to Lan, for her dedication and hard work, and wish everyone to recognise her direct impact to the success over the entire life of Ninja.… more

Former Colleague, Chief Operating Officer

What can I tell you about Lan Tran that you wouldn't already know from observing her presence on Linkedin yourself?

I have had the pleasure of working with Lan over the last 3+ years, and her level of professionalism in business development, client relations, and sales became teachable moments for everyone around her. I personally witnessed her transform our small Software development company, bringing in a new atmosphere of class, business experience and high-profile connections.

Lan's ability to effortlessly transition between industries is a true example of her ability to sell, build relationships and transform businesses above all else, and proof that her skills will translate to any opportunity that she takes on.

Lan's reputation constantly precedes her, and I do not believe I have ever attended an industry event in Perth where someone has not brought up Lan's incredible tenacity and networking abilities when they heard we worked for the same company.

If you have an opportunity to invite Lan to join your team, you should not pass this up. Lan Tran truly is brilliant at her craft and a master of networking. I can personally guarantee that her skill set, experience and passion will bring a wealth of new opportunities to your business.

If you have any questions about the above or want to chat directly, please reach out on 0428825033.

Former Chair, Not for Profit Organisation
The Game Changer Awards was at a tipping point when Lan came on board in 2019. The annual event had been a massive success within WA community for several years, delivered purely on voluntary effort, but it needs a more structured approach in securing funding to ensure ongoing delivery of both the program to schools and partnerships with industry.

That’s where, working closely with our patron Lyn Beazley, Lan implemented a series of strategic engagements to ensure a robust ongoing funding model was established for the Game Changer Awards.

This is where we saw our ongoing partnership with Curtin University strengthen and gave flight to other key partnerships: Dept JTSI, Rio Tinto, Pawsey Supercomputing Centre, Compnow, ES2 and Amazon. Lan’s work can be directly attributed to upselling the value of WAITTA’s work securing commitment with the Dept JTSI to other organisations.

Strategic Intelligence & Red-Team Advisor
Lan Tran has clearly and consistently demonstrated extraordinary levels of personal and professional success across a range of the most senior Sales oriented positions for decades. Her willingness to embrace change, challenge and her ongoing development remains legendary. I witnessed her many achievements in my role as a National Sales Trainer and Coach with Sensis Pty Ltd and I remain humbled and privileged to have shared that space with someone of Lan's calibre and quality for approx 10 years. I so totally recommend Lan Tran to you.

Strategic Intelligence & Red-Team Advisor
Lan is among the top sales people that I have encountered, and dispels all of the negative connotations people sometimes have of salespeople. She excels in selling because she listens to her customers and gets to know her clients' businesses so well that she could work as a salesperson for her clients. This allows her to give great business insights beyond what she is selling. Lan also gets to know her client reps on a personal level, and it is clear that she is very sincere in building relationships, which is why she is so good at building trust. I had the pleasure of getting to know Tran in Hong Kong, and I always felt that her company and my company were mutually benefiting from her excellent service and concern for her clients and employer. As such, I most assuredly and highly recommend Lan to her employer and to all of her potential clients.

Former Colleague, Major Accounts
Lan is a highly organised and self-motivated professional. Her relationship with both internal and external customers has ensured excellent results. When at Sensis she was highly regarded and always in the top 5percent of the national sales team, and her achievements were recognised with the highest honours in sales at a national level.
Lan is a true professional and will excel in whichever area she works.

Former CEO
I met Lan at a conference here in Perth. We shared a group table where the discussion was sales and CRMs. Hearing Lan talk about her sales processes and how she manages her CRM inspired me and I quickly realised I needed to soak as much knowledge from her as I possibly could. I organised a coffee meeting with her and my co-founder John Nguyen and we struck up a true and lasting friendship with Lan.

Her knowledge and wisdom definitely helped us, but we both realised that what we really needed was Lan herself. In the boardroom discussing us potentially making her an offer, I was posed with the difficult question of "how can we afford her?" Truth is, at the time we couldn't. My response: "how can we afford not to?" I would have sooner quit in disgust from my own company if had missed the opportunity to hire Lan.

This intuition proved to be 100% correct. Lan is a machine. With her help, we quickly doubled, tripled, quadrupled our revenue. She brought more potential clients through the door than we could even handle.

I love watching Lan network. She has a preternatural ability to locate and charm the most valuable and interesting people in the room. Without fail. She does this without ever upsetting anyone. Deftly moving through the room with grace and style. Her charm and wit only matched by her sense of style and fashion sense.

Lan is a true asset to any company and founder. She is a skilled communicator that builds genuine and lasting relationships with ease. This natural charisma and charm make her an absolute joy to work with, and her drive to succeed is contagious.

I don't even know why I'm writing this recommendation. Lan doesn't need it. There is always a school of hungry piranha like company founders ready to snap her up. I can't wait to see who she ends up working with next. My advice to them is to give Lan the freedom and latitude to do things her way and give her the time and space to work her magic. She gets results.