What you know.

Capability is built through experience, learning and practice. It's the knowledge you've gained, the problems you've solved and the expertise you've developed throughout your career.

It's your foundation—but on its own, it isn't always visible to others.

Proof you've done it.

Credibility is where experience meets evidence. It's demonstrated through outcomes, achievements, leadership, trust and the impact you've created over time.

People don't just need to hear what you're capable of—they need confidence that you've delivered it.

Can people find you?

Visibility is making your expertise discoverable. It's how you communicate your value, share your perspective and position yourself so the right people understand what you bring.

Visibility isn't about being everywhere. It's about being visible where it matters.

Do people trust you?

Authority is earned when capability, credibility and visibility come together. It's when others seek your perspective, value your judgement and recognise you as someone worth listening to.

Authority isn't claimed. It's built consistently over time.

Do opportunities find you?

When authority grows, opportunities begin to follow. Career transitions, leadership roles, board appointments, partnerships, speaking engagements and new ventures often come because your value is understood before you walk into the room.

The goal isn't simply to work harder.

It's to become known for the value you already create.