Text graphic saying 'Be Savvy' in black font on a white background.

LINKEDIN | EMAIL

DEFINE
Give your value the right language.

POSITION
Reframe how the market reads you.

BE SEEN
Get into the right rooms.

NOT COACHING | NOT THERAPY | NOT A COURSE

Helping professionals and organisations
position for what’s next.

[BOOK A CONVERSATION]

Professionals
Organisations
Partners

WHO WE HELP

OUR APPROACH

Position
Visibility
Opportunity
Transition

SIGNATURE SERVICES

Brand Clarity Audit
Visibility Strategy
Transition Blueprint
Thought Leadership

WHO WE ARE

TWO CO-FOUNDERS.
ONE VERY CLEAR PROBLEM.

Be Savvy, beyond BS*
Heather Wallace and Lan Tran co-founders of Be Savvy smiling with glasses and drinks at a celebration or event.
Digital camera screen showing Heather Wallace and Lan Tran co-founders of Be Savvy, with glasses, gray hair, and a floral dress holding a bouquet, standing outdoors at a social event.

We built Be Savvy BS* to close that gap.

Helping senior professionals move from role, reputation or business identity into what comes next.

Business folder with tab labeled 'Co-Founder', containing a black-and-white photograph of a woman wearing glasses and a sparkly top. Below, text reads 'BeSavvy' and her titles as Co-Founder, Chief Relationship Officer, Connector, and Community Builder.
Lan Tran co-founders of Be Savvy wearing a colourful dress and glasses holding a fan and a light stick, visible through a digital camera's viewfinder

Lan Tran

Co-Founder · Chief Relationship Officer · Connector · Community Builder

Lan has built community from scratch; and knows exactly what makes it work.

Trust before transaction. Generosity before ask. Showing up without an agenda.

She is the connector. The relationship holder. The reason people come together.

LinkedIn | Email

A photograph of Heather Wallace pinned to a folder labeled 'Co-Founder' with a paperclip. The folder has the text 'Be Savvy' and her titles, 'Chief Brand Officer' and 'Brand Architect'.
Heather Wallace co-founders of Be Savvy with blonde hair and glasses smiling inside a camera screen, wearing a white shirt with a black and gray floral pattern, outdoors near modern buildings.

Heather Wallace

Co-Founder · Chief Brand Officer · Brand Architect

Heather knows what it feels like to be under-translated & under-estimated.

After years building brands and content strategy, she recognised a pattern: experienced professionals losing the language for their own expertise.

She brings the strategic & visual architecture.The frameworks. The messaging that sticks.

LinkedIn | Email

The Co-Founders

Without Lan, Be Savvy is a compelling idea with limited reach; without Heather, it’s a community with no product to offer.

TOGETHER: Be Savvy

Be Savvy, beyond BS*

Be Savvy is launching its Founders Membership this June.

Be Savvy is launching its Founders Membership this June.