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Be Savvy Global | Go-to-market. Strategy-led branding. Relationship-led growth.
HEATHER WALLACE
LAN TRAN
THE MARKET EDIT
+ LEADERSHIP COLLECTIVE
+ Lan Tran | IWIMRA SUMMIT 2026
Be Savvy Global | Go-to-market. Strategy-led branding. Relationship-led growth.
HEATHER WALLACE
LAN TRAN
THE MARKET EDIT
+ LEADERSHIP COLLECTIVE
+ Lan Tran | IWIMRA SUMMIT 2026
Folder: + WHO + WHAT
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HEATHER WALLACE
LAN TRAN
THE MARKET EDIT
+ LEADERSHIP COLLECTIVE
+ Lan Tran | IWIMRA SUMMIT 2026
The Story Behind Nooriam’s Blue Horse: Building a Brand for Trusted AI
Brand & Business Strategy Nomad° 7/9/26 Brand & Business Strategy Nomad° 7/9/26

The Story Behind Nooriam’s Blue Horse: Building a Brand for Trusted AI

Here's how we created the Nooriam blue horse using AI.

Here's how understanding a business deeply created an idea strong enough to become a brand world, and how AI allowed us to take that idea further.

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DEFINE
Give your brand the right language.

POSITION
Frame how the market sees you.

BE CHOSEN


Two perspectives. One practice. Built in the space where East meets West, instinct meets strategy, and lived experience meets market reality.

Lan & Heather, beyond BS* ™.

© Copyright of Be Savvy Global BS* ™️